5 steps to take after the launch of your new website.

Overview

So you’ve just finished building your website and want to ensure your site has the best chance of ranking high on Google for your target keyword. So our team at viotech created a blog post based on our experience building websites for clients to ensure that everyone has the best website to build and grow their online presence.

In this blog post, We are going to list out steps you should take on the launch of your brand new website including:

  • Test & Maintenance 
  • Check Mobile & Tablet Responsiveness 
  • Share your website link
  • Review Content
  • Explore potential marketing options 

Testing 

Testing & Maintenance is one of the steps listed in this blog post that has to be done regularly for the duration of your site’s online presence.

This is because Google Favours website that occasionally updates their content, images, etc.. on their website another reason to keep maintaining your website is the speed & protection from viruses.

So what are the steps to testing your new website?

Functional Testing

Testing that everything on your website is Vital. This includes testing that the button on your site is taking the users to the right page or section, and testing the search bar, contact form, and payment gateway.

Security Checks

Make sure your website has an SSL certificate to protect your website’s sensitive information and to increase your online presence as Google loves a website even more with an SSL certificate.

Responsiveness Checks

Having an amazing-looking website on a desktop is great!. but websites are accessed from so many devices now and it is vital to get your website responsive for all devices including mobile phones & tablets, Even though your website is more likely to be viewed on mobile it is no harm to have a great first impression for your website and vital to have it suitable whenever and wherever.

Browser Compatibility 

Each browser has its rendering engine. Moreover, rendering engines might also differ for different browser versions. There’s a high probability of a website rendering uniquely across distinct browsers. In simple terms, a website’s appearance may get inconsistent across distinct browsers or browser versions.

  • To avoid these inconsistencies in the viewing experience, QAs must thoroughly perform cross-browser testing for their websites. 
  • This will help teams optimize the website’s viewing experience for all the leading browsers and fix rendering issues appearing for specific browsers. 
  • A tool like BrowserStack can be convenient in such a case as it instantly empowers QAs to run cross-browser tests across 3000+ real device browser combinations.

Review Content

Reviewing & updating your websites your website can improve your Google ranking. This is because Google pushes websites with fresh content, and loves to see a web owner that is regularly updated.

So let’s go through the type of content you can update or add to your website including service pages, blog posts, and Images.

Benefits
  • Establish yourself as an expert in your industry
  • Increase customer engagement and influence conversions
  • Improve your SEO efforts
  • Generate new leads (Lead magnets) 
  • Keep visitors engaged deliver helpful, interesting and engaging content to your readers.
  • Build out an SEO strategy to help you bring up your ranking even more 

Share on Socials

It’s important to let people on your social media platforms be informed about your brand-new website, so another step to take with the launch of your website is to displayed on your social media.

There are a few things to avoid on social media after a website lanuch. First and foremost, don’t create social media channels just for the sake of it. You should always consider your target audience and which platforms they are most likely to use. For example, a finance firm would likely find more success on LinkedIn and Facebook rather than TikTok.

Benefits

  • Amplify brand identity and image
  • Build trust and foster loyalty in your brand.
  • Engaging with potential and existing audiences. 
  • Makes it easier for visitors to contact you and engage with your brand (on their preferred methods of communication). 
  • Direct visitors to your website for further information.
  • Increased exposure 

Look at your Marketing options

Social media can be a powerful tool for promoting your website and cultivating a long-term relationship with your audience. While organic promotion is certainly effective, there are also additional marketing options you should consider advertising your website once it goes live. By reaching out to more people through different marketing efforts, you can build stronger relationships and drive more traffic to your site.

  • Increase brand awareness and recognition
  • Attract new customers and retain existing ones
  • Generate leads and sales
  • Increase revenue and profits
  • Differentiate your brand from competitors
  • Reach a larger audience 
  • Rank at the top of search results (paid) 
  • Target a specific audience with your ads.
  • You can target people based on their interests, demographics, and even location.
  • Choose the option that makes the most sense for your business and budget.
  • Build customer loyalty and advocacy
  • Establish your brand as a thought leader in your industry or niche
  • Gather customer insights